About
Sportingbet came into formation back in 2007 and it rapidly grew to become one of the biggest online bookmakers, thanks to the approach it took by localising their sportsbooks. Catering to specific territories helped Sportingbet get a good foothold in the competitive industry and in 2013, after months of negotiations, their operations were subject to a takeover bid from Britain’s biggest bookmaker William Hill, in a joint deal with GVC Holdings. The same, familiar Sportingbet branding and quality is in force, but now they have the added advantage of the weight of William Hill backing them up.
Other Bonuses and Promotions 7/10
Sportingbet don’t rely too heavily on promotions really. When they do come along, they tend to be long standing ones, like football accumulator win bonuses for example. However, any Sportingbet members joining up for the free rewards program can take advantage of some extras. The more betting that you do at Sportingbet, the more reward points that you can earn to put towards Prize Draws and Free bets as well each month. It’s free to join, so worth signing up for.
Sportsbook 8/10
The sportsbook at Sportingbet is efficient and straight to business. The initial navigation bar focuses only on the major sports like football, golf and cricket, and while this offers quick access inside those markets, you can expand the menu to browse through all sports. Sportingbet do cover world markets well, especially the popular North American offerings. All of the sportsbook navigation is then done in the centre of the screen and there are little distractions to pull you away from your business of betting. The presentation of odds is clear and the popular sports markets are backed up by good stats as well as deep submarket betting options as well. For horse racing fans, there is a very good section dedicated to the sport. All in all, it is a pretty well rounded package, with no bells and whistles, but just a very solid performer of a betting platform.
Site Features 7/10
Other sections on the Sportingbet website inclusive Casino, Poker and Games and there is a good in-play betting service as well. It has just the same look and feel as the sportsbook does and therefore, operation and navigation is very easy. Keeping up with Sportingbet while on the go is easily done, with their app and mobile website. Overall, Sportingbet has the feel of just being a very straightforward, reliable and good value online betting site.
Customer Service 8/10
You enter search queries into their knowledge base to get quick access to frequently asked questions, which is a great place to start. For further enquiries should you want to get in touch with Sportingbet, then they do offer telephone and email support as well, and all information can be found on their Contact Us page.
Payment Options
Sportingbet accepts Credit Cards, Debit Cards, Click2Pay, Moneybookers, Bank Wire Transfers, Money Transfers, PaySafeCard, Ukash and Paypal for transactions. Check for varying fees and processing times.
Summary 38/40
Sportingbet has gained a lot in being taken over by William Hill and they haven’t taken a flashy, over-promoted approach to their betting platform. Everything is just very down to earth and straightforward, all benefitting from a clean design which makes finding bets and striking them, very quick and easy to do. A good, solid site overall.